After researching trend books I have found that designers buy these book to inform their next collection. One of the most popular companies that makes these books is Mudpie and they create a range of books for around £800 each full of Pantone colour swatches, digital fabric suggestions and motifs that can be used to create a collection. Some trend books are less structural and more suggestive of ideas, and others you can buy and use the motifs and colours in them to create a specific outcome.
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What I learnt from Lauren Bowker:
- Digital prints can sell for around £200 a collection.
- Handmade prints and designs sell for around £600 each.
- Hand made designs such as painted motifs and physical structures can appeal as a form of inspiration to a wide range of practices.
- She has not only sold her own designs before but also bought.
So from this I have decided to include pockets of samples in my trend book, so it is not only an atmospherical kind of book but also has some 'touch and feel' parts in it.
