WGSN S/S '15 Macro Trends

Bio Dynamic

Freeformer - looking at micro-organisims

Jonathan McCabe

 https://www.flickr.com/photos/jonathanmccabe/sets/72157630802342300/with/6917569065

Turing Patterns

60 years ago, mathematician Alan Turing proposed mathematical equations showing how micro organisms create regular repeating patterns in nature, resulting in the stripes on tigers and the spots on leopards. These patterns inspire fresh print directions based on biological mutation and differentiation.

 

 History 2.0

Regional Futures - imagine improbable futures

http://plat.asia/project/19/5

Floating desert hotel

PLaT Architects, a China-based firm, recently completed the spectacular Lotus Hotel, an innovative structure in the middle of the Gobi desert, which was built using no water or concrete. It boasts a new structural system, designed to work like a ship floating in the sand.

 

http://www.unitedmicrokingdoms.org/

United Micro Kingdoms

Designers Tony Dunne and Fiona Raby are the pioneers behind the movement of Fiction Design. Their latest show in London imagines a future UK where regions are reconnected with their traditional crafts and local inhabitants are genetically engineered to better perform these crafts.

Memory Carriers

Royal Academy of Arts, The Hague graduate Brínea Costa presented a beautiful accessories collection as part of her final project. Pendants are designed to emit the various smells of her Brazilian home when rubbed, twisted or scratched.brineacosta.wix.com

 

Focus

The Puppeteer

Jólan van der Wiel’s sculptures remind us of an optical illusion, like the strangely rendered virtual sculptures you may find online. These are in fact three-dimensional objects made from “tools” which he creates by combining technology with natural phenomena.
jolanvanderwiel.com

Food and Games - Meon

Looking at the current econamy of over consuming and the shortage supplies of food, thus leading people to eat process foods and with the recent meat scandle. People have been looking at ways of creating 'Atomic' kitehcnes encouraging people to be green fingers and looking at more sustainable ways of living.

 

App research

Further research from 3D printed food

Interview with Iris Van Herpen :
http://www.dezeen.com/2013/04/24/iris-van-herpen-interview/



http://www.dezeen.com/2013/05/13/print-shift-extract-3d-printed-food/

http://www.dezeen.com/2014/01/09/first-food-3d-printer-launched-by-3d-systems-at-ces/

http://www.bbc.co.uk/news/technology-25647918

http://3dprintingindustry.com/food/

http://www.forbes.com/sites/tjmccue/2014/03/19/3d-printing-in-the-home-1-in-3-americans-ready-for-3d-printer/

Technology Research - QRcodes

Various uses of QRcodes:

http://www.trendhunter.com/slideshow/qr-code-integration

From marketing polys to gimmick messages places on various surfaces, QRcodes have been incresingly used since it's existance.

QR codes seem to be on the rise in the tech world but what about in the fashion world? Don’t self proclaimed “Fashionistas” of our generation deserve the same sort of information quickly and efficiently? Fashion changes daily, almost hourly on the fast paced runways of New York to the boards of Vogue Magazine. So, why not implement a tool that could potentially get fashion and trends out to the public quicker than ever?

QR codes are a fashion statement in itself, what with its little pixels placed so perfectly into a little square and with its very chic black and white design. It’s no wonder clothing companies like Ralph Lauren and Gucci are cashing in on these little “Haute Couture” gems.

Let’s say a fashion buyer is at a New York City fashion show at the Lincoln Center and they are waiting for an up and coming designer’s show to start. But before they sit down the buyer spies a QR code on a special boxed gift for each attendee of the fashion show from the designer. That QR code, after being promptly scanned by their trusty smartphone takes them to a bio about the designer, where she came from, how she became a fashion designer and even a sneak peak of some of the fashions. That designer has just piqued the interest of the buyer which makes them more inclined to buy clothing from that line and put the pieces in their upscale 5^th Avenue boutique.

Not only do QR codes work for the runways they are creating quite the buzz in department stores and stores like Express and Aldo. By having a special QR code in their stores, either at the front of the store or at the cash register stores like Express and Aldo can create a one of a kind fashion experience for the customer. The QR code could lead them to accessories that would look great with that new sweater they bought or entire outfit suggestions to get the customer to come back to their store to shop for that party of the year that customer is going to.

QR codes can also be generated to pique even more interest in that particular stores fashions by directing the customer who scanned the code to an interactive page where customers could build their own outfit or collect images that they like and then receive suggestions on what to buy in order to achieve that look. Not only that, but QR codes can bring them to a special events page or a coupon that promises a percentage off their next purchase. Larger fashion designers are evening offering a sweepstakes entry after a QR code is scanned. While fashion is ever changing so is technology and it is about time that they went hand in hand.

By Lisa Sanders

Model image from - http://www.inspirare.com/home/wp-content/uploads/2013/07/1-Paper-Shape-Maria-Mrowca.jpg
Thinking about QRcodes on garments. I decideded this idea was too basic and from the research I have found it has already been done, before so I will continue with my research for a suitable theme.

Art prints: emerging swimwear trend

http://www.wgsn.com/content/report/Trend_Analysis/Swim/2014/02feb/art-prints--emerging-swimwear-trend.html

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By Jo Lynch, WGSN, 20 February 2014

Inspired by the art-themed prints seen at Céline and Chanel on the spring/summer 2014 catwalks, bold paintbox smudges and brushstrokes set a trend in swimwear.

wgsn analysis

• Inspiration: as seen on the spring/summer 2014 catwalks, art-themed prints use hand-drawn scribbles, bright paint splats, brushstrokes, smudges, graffiti-type graphics and Cubist colour-blocking
• Primary brights: paintbox shades of bright blue, yellow, red, green, black and white are influenced by the spring/sumnmer 2014 colour palettes of Céline and Chanel
• Styling: lending itself to both contemporary and mainstream looks, art prints update a variety of shapes from simple triangles to body-sculpting one-pieces, as well as working for billowing avant-garde, semi-sheer cover-ups
• Key detail: white print grounds enhance colour impact and black can be used for trims and accents for a contemporary edge
• For further inspiration: see Catwalks Seasonal Analysis spring/summer 2014, Actionable art: Samia Halaby, canvas to catwalk and the Artful collage womenswear trend

S/S 15: Première Vision print analysis

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By Sandra Keating, 28 February 2014

Painterly prints are hugely significant with abstract art house, florals and Impressionist textures driving the key print directions from this season's show.
CLICK to return to the S/S 15: Première Vision index page.

Abstract art house

A popular print direction evolving into a strong commecial route for the womenswear market, sees expressive mark-making and naive hand-painted forms with an art house feel driving a lively print trend that strongly echoes WGSN's Bio-dynamic macro trend. Playfully mix painted forms and brushstroke textures to create energetic and free abstract print compositions.

 

S/S 15: MarediModa from WGSN research

S/S 15: MarediModa print & fabric trend analysis

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By the WGSN Swimwear team, 13 November 2013

Innovative 3D fabrics are high on the agenda at this year's MarediModa, alongside movement and light-inspired print trends.

Innotex Merkel & Rau GMBH at MarediModa spring/summer 2015

Innotex Merkel & Rau GmbH

Innotex Merkel & Rau GmbH, Fabric Swatch

Source: WGSN

13 November 2013

2520:3776

Future innovations were the key focus at MarediModa this season, specifically in relation to beachwear. Seminars were held on How to Boost Innovation, with conversations turning to smart textiles. Flexible circuit boards that monitor breathing capacity were cited as the future training kit for the swimming elite, and cosmetic textiles and sand repellent fabrics are also high on the agenda.
Elsewhere, the overriding theme for spring/summer 2015 is movement. Seen across both print and hardware, swirling marble motifs add depth to beads and pendants. The movement is emphasised using a bold multicolour palette.
Sharp linear patterns also feature heavily, often arranged in a haphazard manner, and accompanying hardware had a clean matt finish and industrial styling.
Iridescent light effects are a strong message in fabric and print creating a multi-tonal effect. Light and movement inspirations are also visible within the emerging kaleidoscope trend seen at the show, with bold and angular patterns, and dark undertones.
Subtly altered and filtered florals update commercial prints, playing with vibrant colour seen at Lior S.R.L., and fabrics are manipulated with 3D textures taking centre stage.
Colour-wise, fuchsia, persimmon and blue create a fresh look for spring/summer 2015.

Iridescent light effects

Movement is a key theme illustrated at the show, using motifs of light. Rave-inspired prints use digital and rotary techniques.

Kaleidoscope

Striking kaleidoscopic patterns suggest movement and light effects. Bold and angular repeats feature dark undertones.

Fabric & detail

Iridescents

Iridescents are a strong message this season. Light effects are mimicked in fabric and hardware, creating a shimmering ombré finish in-line with our S/S 15: textiles forecast.

S/S 15: MarediModa top 5 messages

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By Chantell Fenton, WGSN, 11 November 2013

This season focuses on movement with swirling marble, linear lines and experimental marks at MarediModa spring/summer 2015.
CLICK to return to the S/S 15: MarediModa reports index page.

Anna Llop Disseny S.A.

A directional brand and leader in the sector Anna Llop Disseny S.A. has made a huge investment in technology to ensure it is at the cutting edge of innovation. The company creates high-quality prints on stretch fabrics predominantly for the swimwear market, and this season sees complex prints with an illustrative feel.

WGSN Research

Spring/Summer '15 Design Inspiration

 

By the WGSN Accessories Team, 20 August 2013

Formal silhouettes are punctuated by kinetic colour while classic shapes are subtly engineered to embody a modern femininity, inspired by WGSN's Focus Macro Trend.
Clutch and handheld bags are carefully tailored and neatly compact while embellishments take a back seat as gradient surface colour is made a feature of. A soft, sculpted volume is embraced in contrast to more ridged structures within the collection. Colour is screened, distorted and developed within the pieces.

 

Gradient bangle by Maiko Gubler

Source: As seen at www.maikogubler.com

15 October 2013

1200:800

Maiko Gubler

Maiko Gubler uses 3D printing technology to create his wearable gradient bangles. Colour blends seamlessly throughout each form.

www.maikogubler.com

 

 

 

Works on reflection II by Kim Thome

Source: As seen at www.kimthome.com

16 July 2013

700:460

Kim Thome

Kim Thome's installation at the William Benington Gallery in London sees stripes of colour reflected and refracted through panes of semi-opaque glass.

www.kimthome.com

 

Neon Accents

 

 

Gargiulo at Lineapelle S/S 14

 

SS15 Focus womens Casual wear

 

Gregory Parkinson pre-summer 2014

Gregory Parkinson, 2014, Pre-summer, New York

 

By WGSN Content team, 15 August 2013

Casualwear has a carefree romance with a youthful and playful look. Relaxed shapes bring a fresh urban attitude with a hint of homely nostalgia, in line with WGSN's Focus Macro Trend featured in the spring/summer 2015 Fashion Forecast.

Faded cottons and denims are worn back with washed jerseys, while waisted lightweight cotton dresses add to the romance of the poetic mood. Utility detailing and outdoor garments bring a fresh, young feel to the classic British country look. Subtly altered floral prints are used as graphics on tee-shirts, sweatshirts and denims.

 

 

Wearable design: fashion connection

"Product design and fashion have always walked hand in hand - both industries need to be creative and cutting-edge while maintaining an accurate commercial perception, and the dialogue between fashion and industrial design is a constant source of inspiration in both fields. WGSN takes a look at recent products that have resulted from this relationship." - By Heloisa Righetto, WGSN, 07 April 2011 Full post here.

Sculptural

 Iris van Herpen

 Andreia Chaves (Also seen in the Vogue emerging designers competition)

Functioning fashion

 Memory stick ring by Gina Hsu

• "Multifunctional designs take a playful approach
• Fashionable geeks will love the Memo Ring - instead of a precious rock, it has a built-in USB stick
• New product, new function: Gina Hsu designed a ring that is also a sound-enhancing device. By placing the hand over an ear, the user is able to more clearly hear sounds
  
• The function of Playbutton is as simple as its name - it is a wearable button that plays music"

Reinvention

Alina Ene

• "Industrial design manufacturing processes – from mass production to hand-crafting - inspire fashion
• The patterns in dresses designed by Alina Ene were created in collaboration with a photographer - a light source was moved in the darkness and its track was captured by the camera
• From mattress-making to clothes making: Borre Akkersdijk worked in a textile factory specialising in mattress upholstering and created a collection of clothes by reprogramming the company’s machinery
• Questioning fashion: Jolene Carley used a non-precious material - regular PVC plastic used for inflatable products -  in order to create a jewellery collection. Her concept was to be as creative as possible with no commercial concerns and to question the value of sometimes absurd fashion trends
• The Rapidprototypedshoe was developed by Dutch designer Marloes ten Bhömer, who used rapid prototyping technology to construct bespoke shoes. This project focuses on the manufacturing process more than the aesthetic result and is a great example of combining existing processes to improve various industry sectors"

 

Graphic focus

Marc Newson

• "Colours, textures and patterns are combined for an outstanding graphic result
• Unusual placement of pattern in a titanium ring by Da Capo Goldsmiths
• Fashionable toy: wearable shoes are covered with lego pieces by Finn Stone
• Super-simple cartoon-inspired graphics make a bold statement in Marc Newson’s T-shirts for G-Star Raw's spring/summer 2011 collection"

Graphics Looks

Neon and lights inspiration

Brit awards

Inspiration