WGSN S/S '15 Macro Trends

Bio Dynamic

Freeformer - looking at micro-organisims

Jonathan McCabe

 https://www.flickr.com/photos/jonathanmccabe/sets/72157630802342300/with/6917569065

Turing Patterns

60 years ago, mathematician Alan Turing proposed mathematical equations showing how micro organisms create regular repeating patterns in nature, resulting in the stripes on tigers and the spots on leopards. These patterns inspire fresh print directions based on biological mutation and differentiation.

 

 History 2.0

Regional Futures - imagine improbable futures

http://plat.asia/project/19/5

Floating desert hotel

PLaT Architects, a China-based firm, recently completed the spectacular Lotus Hotel, an innovative structure in the middle of the Gobi desert, which was built using no water or concrete. It boasts a new structural system, designed to work like a ship floating in the sand.

 

http://www.unitedmicrokingdoms.org/

United Micro Kingdoms

Designers Tony Dunne and Fiona Raby are the pioneers behind the movement of Fiction Design. Their latest show in London imagines a future UK where regions are reconnected with their traditional crafts and local inhabitants are genetically engineered to better perform these crafts.

Memory Carriers

Royal Academy of Arts, The Hague graduate Brínea Costa presented a beautiful accessories collection as part of her final project. Pendants are designed to emit the various smells of her Brazilian home when rubbed, twisted or scratched.brineacosta.wix.com

 

Focus

The Puppeteer

Jólan van der Wiel’s sculptures remind us of an optical illusion, like the strangely rendered virtual sculptures you may find online. These are in fact three-dimensional objects made from “tools” which he creates by combining technology with natural phenomena.
jolanvanderwiel.com

Food and Games - Meon

Looking at the current econamy of over consuming and the shortage supplies of food, thus leading people to eat process foods and with the recent meat scandle. People have been looking at ways of creating 'Atomic' kitehcnes encouraging people to be green fingers and looking at more sustainable ways of living.

 

Art prints: emerging swimwear trend

http://www.wgsn.com/content/report/Trend_Analysis/Swim/2014/02feb/art-prints--emerging-swimwear-trend.html

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By Jo Lynch, WGSN, 20 February 2014

Inspired by the art-themed prints seen at Céline and Chanel on the spring/summer 2014 catwalks, bold paintbox smudges and brushstrokes set a trend in swimwear.

wgsn analysis

• Inspiration: as seen on the spring/summer 2014 catwalks, art-themed prints use hand-drawn scribbles, bright paint splats, brushstrokes, smudges, graffiti-type graphics and Cubist colour-blocking
• Primary brights: paintbox shades of bright blue, yellow, red, green, black and white are influenced by the spring/sumnmer 2014 colour palettes of Céline and Chanel
• Styling: lending itself to both contemporary and mainstream looks, art prints update a variety of shapes from simple triangles to body-sculpting one-pieces, as well as working for billowing avant-garde, semi-sheer cover-ups
• Key detail: white print grounds enhance colour impact and black can be used for trims and accents for a contemporary edge
• For further inspiration: see Catwalks Seasonal Analysis spring/summer 2014, Actionable art: Samia Halaby, canvas to catwalk and the Artful collage womenswear trend

S/S 15: Première Vision print analysis

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By Sandra Keating, 28 February 2014

Painterly prints are hugely significant with abstract art house, florals and Impressionist textures driving the key print directions from this season's show.
CLICK to return to the S/S 15: Première Vision index page.

Abstract art house

A popular print direction evolving into a strong commecial route for the womenswear market, sees expressive mark-making and naive hand-painted forms with an art house feel driving a lively print trend that strongly echoes WGSN's Bio-dynamic macro trend. Playfully mix painted forms and brushstroke textures to create energetic and free abstract print compositions.

 

S/S 15: MarediModa from WGSN research

S/S 15: MarediModa print & fabric trend analysis

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By the WGSN Swimwear team, 13 November 2013

Innovative 3D fabrics are high on the agenda at this year's MarediModa, alongside movement and light-inspired print trends.

Innotex Merkel & Rau GMBH at MarediModa spring/summer 2015

Innotex Merkel & Rau GmbH

Innotex Merkel & Rau GmbH, Fabric Swatch

Source: WGSN

13 November 2013

2520:3776

Future innovations were the key focus at MarediModa this season, specifically in relation to beachwear. Seminars were held on How to Boost Innovation, with conversations turning to smart textiles. Flexible circuit boards that monitor breathing capacity were cited as the future training kit for the swimming elite, and cosmetic textiles and sand repellent fabrics are also high on the agenda.
Elsewhere, the overriding theme for spring/summer 2015 is movement. Seen across both print and hardware, swirling marble motifs add depth to beads and pendants. The movement is emphasised using a bold multicolour palette.
Sharp linear patterns also feature heavily, often arranged in a haphazard manner, and accompanying hardware had a clean matt finish and industrial styling.
Iridescent light effects are a strong message in fabric and print creating a multi-tonal effect. Light and movement inspirations are also visible within the emerging kaleidoscope trend seen at the show, with bold and angular patterns, and dark undertones.
Subtly altered and filtered florals update commercial prints, playing with vibrant colour seen at Lior S.R.L., and fabrics are manipulated with 3D textures taking centre stage.
Colour-wise, fuchsia, persimmon and blue create a fresh look for spring/summer 2015.

Iridescent light effects

Movement is a key theme illustrated at the show, using motifs of light. Rave-inspired prints use digital and rotary techniques.

Kaleidoscope

Striking kaleidoscopic patterns suggest movement and light effects. Bold and angular repeats feature dark undertones.

Fabric & detail

Iridescents

Iridescents are a strong message this season. Light effects are mimicked in fabric and hardware, creating a shimmering ombré finish in-line with our S/S 15: textiles forecast.

S/S 15: MarediModa top 5 messages

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By Chantell Fenton, WGSN, 11 November 2013

This season focuses on movement with swirling marble, linear lines and experimental marks at MarediModa spring/summer 2015.
CLICK to return to the S/S 15: MarediModa reports index page.

Anna Llop Disseny S.A.

A directional brand and leader in the sector Anna Llop Disseny S.A. has made a huge investment in technology to ensure it is at the cutting edge of innovation. The company creates high-quality prints on stretch fabrics predominantly for the swimwear market, and this season sees complex prints with an illustrative feel.

WGSN Research

Spring/Summer '15 Design Inspiration

 

By the WGSN Accessories Team, 20 August 2013

Formal silhouettes are punctuated by kinetic colour while classic shapes are subtly engineered to embody a modern femininity, inspired by WGSN's Focus Macro Trend.
Clutch and handheld bags are carefully tailored and neatly compact while embellishments take a back seat as gradient surface colour is made a feature of. A soft, sculpted volume is embraced in contrast to more ridged structures within the collection. Colour is screened, distorted and developed within the pieces.

 

Gradient bangle by Maiko Gubler

Source: As seen at www.maikogubler.com

15 October 2013

1200:800

Maiko Gubler

Maiko Gubler uses 3D printing technology to create his wearable gradient bangles. Colour blends seamlessly throughout each form.

www.maikogubler.com

 

 

 

Works on reflection II by Kim Thome

Source: As seen at www.kimthome.com

16 July 2013

700:460

Kim Thome

Kim Thome's installation at the William Benington Gallery in London sees stripes of colour reflected and refracted through panes of semi-opaque glass.

www.kimthome.com

 

Neon Accents

 

 

Gargiulo at Lineapelle S/S 14

 

SS15 Focus womens Casual wear

 

Gregory Parkinson pre-summer 2014

Gregory Parkinson, 2014, Pre-summer, New York

 

By WGSN Content team, 15 August 2013

Casualwear has a carefree romance with a youthful and playful look. Relaxed shapes bring a fresh urban attitude with a hint of homely nostalgia, in line with WGSN's Focus Macro Trend featured in the spring/summer 2015 Fashion Forecast.

Faded cottons and denims are worn back with washed jerseys, while waisted lightweight cotton dresses add to the romance of the poetic mood. Utility detailing and outdoor garments bring a fresh, young feel to the classic British country look. Subtly altered floral prints are used as graphics on tee-shirts, sweatshirts and denims.

 

 

WGSN

http://www.wgsn.com.ezproxy.mmu.ac.uk/content/report/Design_Files/Print_and_Graphics/2014/Febuary/graffiti.html

image: Spiritual photo art by Elise Wehle http://www.wgsn.com.ezproxy.mmu.ac.uk/content/report/Design_Files/Print_and_Graphics/2014/Febuary/spritual_geos.html

Spiritual geos: print downloads

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By Alice Clarkson, WGSN, 10 February 2014

Geometric prints and placements get a soft spiritual rework in this winter folk print collection for autumn/winter 2015/16.

 

 

s/s 14 Florals

 

 

http://www.anothermag.com/exclusives/resort-flash

Resort GIFs by Quentin Jones for AnOther magazine, December 2013. www.anothermag.com

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Artful collage: emerging womenswear trend

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By Geraldine Wharry, WGSN, 30 January 2014

Designers are breaking away from the digital and symmetrical imagery seen in previous seasons and are returning to traditional painting and drawing for graphic, print and colour influences. Bold, oversized silhouettes draw inspiration from the 1980s.
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Céline spring/summer 2014

image from http://www.wgsn.com.ezproxy.mmu.ac.uk/content/report/Trend_Analysis/Womenswear/2014/January/Artful_collage_emerging_trend.html

 

 

Patterned overlays

Overlaying pattern techniques continue to be a popular direction and new favourites include printed lace floral combinations.

Rosset Group at Premiere Vision Spring/Summer 2015

2015, Spring/summer, New York

Trade show, 2015, Spring/summer, New York

Source: WGSN http://www.wgsn.com.ezproxy.mmu.ac.uk/content/report/Trade_Shows/Full_Report/2014/January/Trends/ss_15_pv_preview_print_trend_analysis.html

 

Lustrous skins

Rich animal skin patterns are full of lustre, printed or embossed onto shiny fabrics or leathers for a directional feel. Experiment with metallic tarnished foils for a multicoloured finish for the high-summer season.

Efilan at Premiere Vision Spring/Summer 2015

Abstract Florals

Intense florals with an abstract feel nod to the Bio-Dynamic macro trend for spring/summer 2015, and are obscured with blurring, overlaying and painterly liquid techniques. Create an energetic, vibrant feel and be daring with bold colour combinations. Use colour overlays on existing floral fabrics to mask patterns. Don’t be afraid to use brash or bright mixes.

Frizza Tessuti at Premiere Vision Spring/Summer 2015

Hyper mixes

Leading on from bold and brash mixes, another print direction sees surreal combinations of different animal skins, geos, florals and colour blurs for a hyper-feel. Softly merge together prints with blurring or overlaying techniques.

Argomenti Tessili at Premiere Vision Spring/Summer 2015

 

Trend Book Research

After researching trend books I have found that designers buy these book to inform their next collection. One of the most popular companies that makes these books is Mudpie and they create a range of books for around £800 each full of Pantone colour swatches, digital fabric suggestions and motifs that can be used to create a collection. Some trend books are less structural and more suggestive of ideas, and others you can buy and use the motifs and colours in them to create a specific outcome.

http://24.media.tumblr.com/tumblr_m0a6x2F9pX1qbsxnho2_1280.jpg
What I learnt from Lauren Bowker:

• Digital prints can sell for around £200 a collection.
• Handmade prints and designs sell for around £600 each.
• Hand made designs such as painted motifs and physical structures can appeal as a form of inspiration to a wide range of practices.
• She has not only sold her own designs before but also bought.

So from this I have decided to include pockets of samples in my trend book, so it is not only an atmospherical  kind of book but also has some 'touch and feel' parts in it.

2013 Home Décor Trends

http://www.foryourhome.com/
Includes:
Colour Movements
Predicted Panatone colours to use
Colours for different Home Collections
Décor Features and Motifs

http://www.foryourhome.com/2013-home-decor-trends/

Researching colours to use for wallpaper designs and repeat patterns.