Mary Huang
http://www.rhymeandreasoncreative.com/portfolio/index.php?project=continuum
"Designing interactions, fashion, and the future of stuff. Working with code and form."
With computational design there is the opportunity to not only create beautifully intricate forms, but to define a design according to its governing processes and user interactions. This project sought to mediate between the avant-garde and ready-to-wear, between individual users and a designer's vision. Could we use technology to democratize haute couture? Could we let people design their own dress, and still maintain a cohesive, recognizable design?
Computational couture captures this philosophy and applies it toward solving the persistent problem of standardized sizing in ready-to-wear. CONTINUUM is a concept for a web-based fashion label in which designs are user-generated using custom software and made to order to your personal measurements. Its seminal collection is a deconstruction of the classic little black dress. Software allows you to "draw" a dress and converts it into a 3D model